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Top 100 Dealer Award

Royalton Music Center Named One of World’s Top 100 Music Stores

Cleveland, Ohio (June 3, 2015) — Royalton Music Center in North Royalton, Ohio has been named one of the world’s Top 100 musical instrument and product retailers for the 5th time. The global association for the music products industry, the National Association of Music Merchants (NAMM), will formally present Royalton Music Center with the Top 100 honor during the industry’s upcoming trade event, Summer NAMM in Nashville.

“We are incredibly honored to be the only store in Ohio to receive this award for 5 years in a row! Our business has been blessed for over 50 years with loyal customers who support the arts in their schools, homes, and our family business. We’re truly grateful, and look forward to serving the community for generations to come,” said Lauren Haas Amanfoh, President at Royalton Music Center.

The Top 100 designation recognizes:

  • A demonstrated commitment to exceptional customer service
  • Proven community advocacy and support for music education
  • An exemplary retail experience worth returning for and recommending to others
  • Merchandising and marketing tactics that encourage repeat sales
  • Sound planning for future success, employing marketing and training initiatives
  • Engaging and effective use of web and social media

Royalton Music Center is also under consideration to receive the Dealer of the Year award, NAMM’s highest honor for retailers, and seven other “Best of” awards including: Best Store Design, Best Marketing and Sales Promotion, Best Online Engagement, Music Makes a Difference Award, Best Emerging Dealer, Best Store Turnaround and Best Customer Service. Winners of these categories, as well as Dealer of the Year, will be announced at the July 10 award ceremony in Nashville.

Businesses vying for Top 100 status are evaluated for a sound business model, resourceful approaches, and effective implementation of best practices. A panel of independent judges scores each entry to determine the Top 100. Dubbed the ‘retail Oscars’ by Music Inc. magazine, NAMM’s Top 100 Dealer Awards spotlights the industry’s very best music product retailers.

“The music retailers honored with NAMM’s Top 100 Dealer status are those working hard to create positive musical experiences for everyone from those just learning to experienced musicians,” said Joe Lamond, president and CEO of NAMM. “Royalton Music Center is an important ambassador for making music in northeastern Ohio and exemplifies the passion for making music that unites us all.”

Founder Ida Eleck, Lauren Haas Amanfoh & Eric Amanfoh

About ROYALTON MUSIC CENTER

From Bach to rock, Royalton Music Center has been Ohio’s premier dealer since 1964 – and is one of America’s Top 100 music stores! “We are thankful to be a part of the community– and have been for over 50 years and 3 family-owned generations,” says Lauren Haas Amanfoh, President.

RMC offers a full line of band and orchestra instruments, guitars, amplifiers, percussion, keyboards, sheet music, accessories, special orders, and certified repairs. Along with sales, they feature an equity-building rental program for beginning students to experience the joy of music for the first time.

From left, Holly (Eleck) Michalke, Lauren Haas Amanfoh, and Ida Eleck accept the NAMM Top 100 Dealer Award.

True to their commitment to education, Royalton Music provides music lessons through their nationally recognized lesson program on all band and orchestra instruments, piano, guitar, drum, voice and more – with over 40 teachers who educate more than 650 students weekly. Recently, RMC was named as one of the Top 3 lesson programs in the U.S.! Throughout the year, their customers enjoy special programs including recitals, a summer jazz band, an interactive rock band, group guitar & ukulele lessons, a string ensemble, and exclusive master classes and clinics with Cleveland Orchestra members & other famous musicians. They are pleased to offer infant/toddler classes for children ages 0-5 years, as well as music therapy for special needs individuals. In addition, Royalton Music is privileged to serve as education partner of The Cleveland Orchestra, and partner with outreach programs like The City Mission and El Sistema @ Rainey to make music accessible to all.

For professional musicians and those aspiring to be, RMC has premiered the largest elite collection of step-up and professional instruments in the Midwest through their pro division, Professional Suite by RMC. The Professional Suite experts tour the country each month and offer private appointments at the store to help musicians find the perfect customized instrument for their needs and budget.

For professional musicians and those aspiring to be, RMC has premiered an elite collection of step-up and professional instruments through their pro division, Professional Suite by RMC. The Professional Suite experts tour the country each month and offer private appointments at the store to help musicians find the perfect customized instrument for their needs and budget.

“Whether you are beginning your musical journey or giving your old instrument an encore – we look forward to serving you,” says Lauren Haas Amanfoh.

Royalton Music Center was selected from over 9,000 NAMM music stores worldwide, and is one of less than 20 businesses in the country to be honored with this award for 5 consecutive years, and the sole Ohio business to receive this honor 5 years in a row.

About NAMM

The National Association of Music Merchants (NAMM) is the not-for-profit association with a mission to strengthen the $17 billion music products industry and promote the pleasures and benefits of making music. NAMM’s activities and programs are designed to promote music making to people of all ages. NAMM is comprised of approximately 9,000 Member companies located in more than 92 countries. For more information about NAMM or the proven benefits of making music, interested parties can visit www.namm.org, call 800-767-NAMM (6266) or follow the organization on Facebook, Twitter and YouTube.